Joseph Goebbels (tm) (2005)

Joseph Goebbels

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Joseph Goebbels™ is an artwork in the form of a media campaign. It debuted at the Belgrade Summer Festival (BELEF) in 2005. It lasted for two weeks and consisted of a typical advertising media mix (billboards, posters, postcards, TV commercial, radio commercial and a web site). The main visual motif is Joseph Goebbels' portrait made of recognizable media companies' logos. The slogan of the campaign is "There is no truth". The basic assumption is that contemporary media culture is based upon the principles of the former Nazi Minister of Propaganda, Joseph Goebbels. The campaign is not about the man himself, but about the "Joseph Goebbels" state of media culture. The complete case study and documents can be found on The diary of the campaign is at

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