Core Concepts


What do Alan Turing, Brian Epstein, Jacques Derrida, Isaac Newton, and Eve all have in common? Apples. 'A is for Apple' is a non-linear, stream-of-consciousness mini-encyclopedia in multimedia form. Starting with the concept of 'apple,' creator David Clark free-associates his way through pop culture, religion, cryptography, and linguistics -- arriving at an interactive experience much more insightful than the mere sum of its parts. Conceptual thematics aside, the gorgeous multimedia collage work alone makes this sprawling piece worth a visit. - Curt Cloninger