Worth Many Words


Christophe Bruno devised a way to turn online ads into poetry...and was subsequently censored by Google. The concept was to "launch a happening on the web," via Google AdWords . Bruno spent five bucks to open an account to buy some keywords. Instead of writing a small block of text to correspond with the keyword (the service is intended as a means for advertising products related to the keyword) Bruno wrote short, often funny "poems." In only one day, 12,000 people read the postings...for the words "symptom," "dream," "mary," and "money."