Everlandia challenges people's imagination to pick and compose from those landscapes, skies, plants and animals, which better match the image of their dreamland. The invented land remains the property of its creator and is saved on the website. The visitor will be able to send it from the gallery as a postcard and keep it in their heart.
Everlandia is part of the Node London festival. Check it at the Digital Studio, ICA, in London until 2nd April. An Everlandia agent hands visitors a questionnaire and other agency offers. Visitors are also able to send a postcard, buy souvenirs, order Everlandia wallpaper, complete the questionnaire and earn a souvenir.
By Martin Bricelj.
Originally posted on we make money not art by Rhizome