Psyche River by Jonas Lund
Since the launch of Jonas Lund's Paintshop project at the end of June, three paintings have been sold and over 2,000 have been completed. The Paintshop allows users to collaborate on paintings and complete, or sign, whenever they consider a work to be finished. Once signed, paintings are on sale in an edition of one. Prices are determined by the trademarked Paintshop Rank algorithm, calculated daily.
Lund explained the algorithm's inner workings via email:
The Paintshop Rank™ is calculating the price by analyzing a set of criteria, such as Artfacts ranking and Google Ranking of the author, the quality ranking in relation to the amount of views, the amount of Facebook likes and Tweets. The underlying assumption is that two general things matter for the price, the reputation of the artist and the popularity of the painting itself.
The project is somewhat reminiscent of Aaron Koblin's Sheep Market. Where that project crowdsourced its drawings via Amazon's Mechanical Turk and used a flat-rate payment, The Paintshop hosts a collaborative form of interactivity to create works with apparently arbitrary authorships. Collaborators who choose to complete and sign a work, though, will recieve the algorithmically determined value of any sold work, minus production costs and gallery comission.
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