Tracy Jeanne Rosenthal and friends.
After a successful conclusion of our 2014 Community Campaign yesterday, there are many positive feelings, and many things to say.
The format was an experiment. Our annual campaign, which is a significant part of our income each year, was shorter than ever before. We recognize that nature of online giving has changed since we started our appeals in 2001, and are sensitive to this now-crowded space. Inspired to innovate with our format by the success of 2009's $50,000 Web Page (which is still online, and well worth a look), we hoped that a grand finale, the 24-hour Internet Telethon, would carry us over the edge of our $20,000 goal. It did, in dramatic fashion. With just 20 minutes left, longtime Rhizomer and Telethon participant Tom Moody made the donation that carried us over the finish line.