Serial Experiments for a Better Future: Holly Herndon's 'Platform'

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Ever the defender of the laptop as a gateway to more accurate and speculative expressions of the self, Herndon goes for the throat of the issues of our contemporary future with her second album, Platform

Having gathered together several collaborators with varied abilities and perspectives, she holds a sort of speculative symposium in the form of ten audio tracks. Her focus is the "exit" to a new "platform," a collaborative space in which possible futures may take shape. There is a brighter future ahead in Herndon's world; technology has the effect not of separation, but of creating a deeply intrinsic closeness and intimacy strewn through collapsed spaces. The laptop: the medium is the message, is the massage.

Drawing on the work of philosopher of design Benedict Singleton, Herndon is proposing a mechanization of "platform dynamics theory.” Traditional planning for the future will always fail in the face of complexity and contingency, the theory goes, so instead we should focus on the design of platforms—the material and social infrastructures we inhabit, which have certain affordances and limitations and therefore open the way to different kinds of futures.

Herndon’s album, as a collaborative space for development, is offered as one such platform. The future is cooperation; Herndon has moved on from thinking about the laptop as an extension of the body to thinking about it as a platform through which a superstructural, collective experience can be had. Along with “platforms,” the album’s other essential keyword is "exits," signaled by the title to Track 06, “An Exit.” Exits leading from our present situation to new platforms, that is, rather than escapes to impossible utopias.

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