Artist Profile: Adham Faramawy


The latest in a series of interviews with artists who have a significant body of work that makes use of or responds to network culture and digital technologies. (This post contains nudity.)

Adham Faramawy, Vichy Shower (2014)

I've always been interested in the way material tensions are handled in your work, wherein great haptic spillovers or leaks actively confuse the natural with the synthetic. In Vichy Shower (2014) for example, you employ contrasting material densities. A model drinks mineral water in a parodic demonstration of refreshment; later, we see a pair of hands moisturizing with a digitally enhanced, absurd and all-consuming slime. It's a quick slip from Evian commercial to a kind of Cronenbergian digital immersion. Do you see these natural materials and digital simulations operating in contrast with each other, or in some kind of mutual continuation?

I like how you've phrased this question; it's florid but makes me feel trapped - as if I need air, almost as though there's no exit. Maybe that's my fault in that that's what the videos offer, as if we're in a room filling with viscous material - it's running down the walls and the doors are locked.

I guess I should answer both at different points? Contrast and continuation don't on the surface seem to be mutually exclusive options. In a way, I suppose what's important is that although there are continuations that stretch even beyond the confines of each work, it's often the case that I include aspects or conditions that ensure the simulation fails; it's that failure or friction that's often the most generative aspect.

Maybe the word "simulation" is a problem in the context of my videos so far. In a naive way, although the post-production describes or stems from a description of existing materials, I often see the images firstly as objects and secondly in some sense as propositions. They behave in multiple ways at once, or maybe sequentially. These images describe materiality while also delineating their own material presence and, by extension, that of the viewer.

Maybe that's convoluted or even a little conceited!