Amalia Ulman's social media performance Excellences & Perfections is presented as part of First Look, the ongoing series of digital projects co-curated and copresented by Rhizome and the New Museum. For this presentation, Rhizome's new social media archiving tool was used to capture the Instagram portion of the performance. View that capture here.
Amalia Ulman, Excellences & Perfections, 2014 (detail). Performance: Instagram. Courtesy the artist.
On April 19, 2014, Amalia Ulman uploaded an image to her Instagram account of the words "Part I" in black serifed lettering on a white background. The caption read, cryptically, "Excellences & Perfections." It received twenty-eight likes.
For the next several months, she conducted a scripted online performance via her Instagram and Facebook profiles. As part of this project, titled Excellences & Perfections, Ulman underwent an extreme, semi-fictionalized makeover.
She pretended to have a breast augmentation, posting images of herself in a hospital gown and with a bandaged chest, using a padded bra and Photoshop to manipulate her image. Other elements of the makeover were not feigned; she followed the Zao Dha Diet strictly, for example, and went to pole-dancing lessons often.