Julia Weist, Reach (2015), displayed at 107-37 Queens Blvd, Forest Hills, New York
The latest in a series of interviews with artists who have a significant body of work that makes use of or responds to network culture and digital technologies.
Reach, your first public artwork, a billboard produced 14 x 48, is up on Queens Boulevard. Can you talk about that work and your thinking about the connection between public art and the public space online?
Reach is a billboard featuring an analog word that I made digital. This word was used in print in the 1600s, but rarely since and never online until earlier this year when I created a single search result for it. I worked carefully with Google’s Webmaster Search Console to control the crawl and index of a webpage I made, after some missteps with DNS, nav menu, and even permalink indexing that created multiple hits for the word. The Reach webpage includes a short text about the enduring value of emptiness as well as some strong language requesting that no one else use this word anywhere else online.
The project is really an experiment in the viability of singularity on the internet, but also an attempt to render a digital impression physically. When the billboard goes up, I’ll plug in a lamp in my home that will turn on each time the webpage is visited (through a series of interconnecting scripts, a circuit board, and an internet-enabled outlet).
We’re all pretty familiar with the idea of sharing a lone experience—think a solo hike in the middle of the wilderness—with scores of non-present entities online. But what we’re less familiar with is the case where hundreds of thousands of people experience the same thing in real life, but create no shared digital footprint. I’m interested in the fragility of that proposition, and in measuring the project’s progress through a domestic indicator.