Left to right: Bava and Sons, Coast.biz; Jon Rafman, Juan Gris Dream House; Charles Broskoski, Untitled (Iris); David Kohn architects, Carrer Avinyo; Etienne Descloux, Visitez ma tente. Photograph by Noah Rabinowitz.
If Google had a pavilion at the Venice Biennale, who would they exhibit? How would their installation compete against the Artsy auction exhibition? Would a Young Incorporated Artist feel more comfortable representing Tumblr or the USA?
Biennales have long been recognised as vehicles of internationalization and globalization in the worlds of art and architecture. Founded in 1895, with its younger sibling the Architecture Biennale following in 1980, the Venice Biennale is perhaps the most well known of its ilk. Although structured around a thematic exhibition in the imperially-named Arsenale, a significant attraction is inevitably the soft state play that occurs between the national pavilions. But in a world where the certitude of nation states is increasingly coming up against a new dominance of multi-national business, it is perhaps surprising that outright corporate pavilions aren't more of a Biennale mainstay, beyond the aggressive sponsor interests that keep national pavilions afloat.