The Fool, The Devil, The Hierophant, and the Wheel (2011)

The Fool, The Devil, The Hierophant, and the Wheel is a humorous four-channel video installation which identifies archetypes in contemporary, global, popular culture and illustrates them through tarot card interpretations.

Full Description

Starring Jill "Blues" Demeny Rick Weston Keef Matthew Holdren Katie Gelfand Megan Roniger Brandon Meginley Alison Radvanović Alden Eagle Rachel Stoddard Bud Reis Zeke Falcon Rachel Kravets Jonathan Traviesa Matt Aguiluz Stephen Kwok Rami Sharkey Rachel Dainer-Best Kyle Bravo Rajko Radvanović Asst. Director Katie Gelfand Sound Phil Rached Dave Greber Production/Post Asst. Phil Rached Thanks Terry and Chris, Mary and Mark, Katie, Dan and Ylva and everyone @ Prospect, The Louisiana State Museum, The Front, New Orleans, Philly, My Housemates, Robin, LA ArtWorks, The Big Top, Yerba Mate, Sita, Keith, Noam, Tracy, and everyone I forgot

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Artist Statement

Madame John’s Legacy is two blocks from Jackson Square where, rain or shine, for a small donation, you can consult with one of New Orleans’ finest tarot card readers. To me, the art of Tarot breaks down complicated cultural phenomena and reveals its nature by applying archetypes to the situation. The unconscious choice of a random card can suddenly illuminate the truth that one could not face without the metaphor.

In order to uncover the nature of the unconscious forces guiding the human race through the 21st century, I deconstructed a contemporary television show down to its archetypal elements by filtering it through the lens of tarot card interpretation. I used NBC’s Deal or No Deal as my example global popular culture, because identical versions of the show exist in over 60 countries worldwide. This cultural universality inherent in the format is a manifestation of the zeitgeist and deserves investigation.

I created a four-channel video projection where each screen is an independent scene or character from the television show and functions as a card in the tarot spread. The cards were created using up to 20 layers of video, shot “from scratch” and unified in a temporally specific collage. Each card is a loop of a different length, so when projected together they create randomly assembled visual and audio experience.

Much like the city of New Orleans, this project draws from distinct layers of culture to create its form. By synthesizing polarities, (Fate vs. Free Will, Spiritual vs. Material, Analog vs. Digital) the end result can can something colorful, beautiful, and tangible.

-Dave Greber


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