IAM Bespoke Video Installation (2013)

When International Asset Management moved to a new office in Mayfair, IAM CEO Morten Spenner wanted to expand the company’s impressive art collection and asked Open Gallery to create a spectacular point of interest on this wall

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We created a large projected video image on the white wall which continued the rhythm of the glazed meeting room partitions around the ground floor. The image is immediately visible on entering the office, adjacent to a client waiting area and also visible from parts of the office work floor. The Series of video paintings selected for the installation comprised 78 individual works by 3 artists and totalled over 11 hours in length. The video works had a landscape focus to them which brought a calm and uplifting sense of the natural world into the otherwise windowless space. The installation makes a strong first impression on clients and improves the working environment and concentration levels of staff.

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