ARt Critic Face Matrix (2010)

On October 9, 2010, Sander Veenhof & Mark Skwarek organized an uninvited cyberspace takeover of the Museum of Modern Art (MoMA) in New York as part of the Conflux Festival for Contemporary Psychogeography. On their kind invitation I was delighted to contribute the AR artwork "ARt Critic Face Matrix" to the exhibit "We AR in MoMA", in which artworks were overlaid over MoMA's "real" galleries using augmented reality technology. The "ARt Critic Face Matrix" to this day hovers in the MoMA atrium, casting its baleful eyes over the surrounding works and seeming to scream, "You call this ARt???"

Full Description

"ARt Critic Face Matrix" is a 360° grid of augmented reality faces animating between expressions of scepticism and outrage. It is permanently installed in the Museum of Modern Art in New York and at other selected locations around the world. It is visible in the display of a mobile device superimposed over the live camera view of the surroundings.

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Artist Statement

The "ARt Critic Face Matrix" seems to scream "You call this ARt???," echoing critics of augmented reality as an art form, and denying its own claim to be a work of art.

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